20 September 2012 5:38 | 1 comment | Posted by

Fashion Loewe Presents New Collection In Spanish Style Setting

Loewe’s fall/winter 2012 campaign beautifully captures the stylish lifestyle

Loewe, the Spanish luxury brand known for its supple leather and exquisite materials, recently unveiled its fall 2012 collection to the Asian press in Hong Kong. The Loewe team recreated a Spanish mansion replete with paneled walls with intricate moldings and arch windows with garden views at The Space. The setting provided the perfect mise en scene for the bags and the ready-to-wear collection. You will notice a lot of curlicues and filigrees in the backdrops. This is because Loewe has a new line of bag called the Barocco, which features the same curves and leaf motifs. The motifs are derived from Spanish baroque architecture. This form of embellishment was not printed on leather. Rather, craftsmen from Cordoba created the motif on the bags and small leather goods by embossing them. Thus, you can feel the swirls and curves when you run your hand on the bags.

It’s not a Loewe collection without the best-selling Amazona bag. For fall the structured rectangular bag comes in delightful color combinations and in exotic skins. Some also come with the baroque treatment.

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What do you think?

  1. Betsy Busch-Le Ne' | September 21st, 2012 at 7:15 am #

    I find it very interesting that Loewe’s Barocco line seems to be in synch with part of the group of Spanish-influenced clothing Ralph Lauren showed recently. Apparently, the heavily-embellished embroidered look is quite strong for Spring 2013. I’ve noticed this same motif in other designers’ collections, as well. Ole’!