19 October 2011 13:13 | Comments Off | Posted by

Fashion Loewe Fashion Show In Hong Kong And An Interview With Designer Stuart Vevers

Loewe trunks and bags

Loewe staged one of its biggest event in Hong Kong today. It is a recreation of the spring 2012 show in Paris plus a trunk show where clients can order pieces right away. After the show, Stuart Vevers, who has dressed celebrities like Angelina Jolie, Sarah Jessica Parker and Jennifer Lopez to name a few, granted me an interview.

Style Intel: What’s your creative process like?

Stuart Vevers: I normally go on a trip and then I start researching. It’s an easy way to start because you pick things you like even if you don’t necessarily know why you like them. And then most important is to start drawing – the good old fashion way. Get a pencil and a piece of paper and I draw. I draw for days and days and weeks. And it is really important for me that I still do that. And what happens is that it all comes together with the team. And we bounce ideas around.

SI: Do you pay attention to what other designers are doing?

SV: Always.

SI: Are you influenced by their work?

SV: I think I am always influenced. I always find it inspiring. When I think of things that someone’s made or produced that is really exciting, it pushes me forward. I tell myself, ‘I want to be that good. I want to produce something that exciting.’

SI: Who are the designers whose work inspires you?

SV: I always look at Miuccia Prada’s work. I always watch what Marc (Jacobs) is doing because I used to work for him. I find the way he approaches fashion really interesting. Phoebe (Philo), I love what she is doing. I think she is super clever and I knew her years ago when we were both in college. I always knew she was an amazing person.

SI: What advice would you give those who want to pursue fashion design?

SV: Work, work, work. Get your portfolio, have talent and get out there. Meet people. Go to parties. Communications is as important as talent. That’s how you get your first break.

SI: Who would you like to see wearing Loewe?

SV: I would love to dress Penelope Cruz. She’s got amazing style and she is from Madrid.

SI: What are your own personal rules for dressing?

SV: I am a creature of habit. Buy the best that I can afford and buy less. I spend money on things I use a lot. I spend money on jeans, bags and shoes, a coat, a leather jacket. But not on a t-shirt.

SI: Did you always know that you wanted to be in fashion?

SV: No. But I was always creative. I was always drawing and painting. It wasn’t until I was about 17 that I realize the route I would use for these drawings was fashion.

SI: If you weren’t doing what you are doing today, what career would you be engaged in?

SV: I think I would have been a singer. I studied music a lot as a kid. I sang in choirs and solos. And I always thought about doing it. Another lifetime maybe.

Read more about my interview with Stuart Vevers on

Spring 2012

Spring 2012

Made-to-order and leather icons

A mountain of Loewe trunks

Craftsman's work table

Bag display

Loewe designer Stuart Vevers

All photographs by Style Intel

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